Marketing Awards

Congratulations to our 2016 Marketing Award Winners!

To view the individual videos for our marketing award winners please click below:

Indiana Rail Road
Reading & Northern Railroad
Buffalo & Pittsburgh Railroad / Nittany & Bald Eagle Railroad

The ASLRRA Marketing Awards Competition recognizes the Class II and III railroads that have designed and enacted the most innovative and successful marketing initiatives in the small railroad industry. Three awards are given at the Connections Convention each spring.

In particular, railroads that have developed any of the following should consider entering:

  • A proven marketing program or concept.
  • An innovative method for providing customer service that has resulted in an improved relationship with clientele.
  • New concepts, methods, or models for understanding their market and/or customers.
  • An Internet presence that promotes their operation.
  • An inventive promotion of e-commerce.

Evaluation Factors

Entries will be evaluated on the following factors:

Small Railroad Factor

Demonstrating the operation’s ability to:

  • Use the unique characteristics of a short line or regional railroad to develop new business while maintaining existing customers
  • Work successfully with economic development authorities and Class I railroads
  • Be a positive economic factor in the community
  • Establish strong relationships with the community and its shippers

Customer Service Factor

Including the railroad’s ability to:

  • Identify customer needs
  • Shape railroad services to meet those needs
  • React to market conditions with innovative and workable solutions


To enter, submit a written description of your railroad’s marketing initiative in the December or January prior to the ASLRRA Connections Convention. You will need to provide six copies of your entry. Your entry should contain sufficient detail to allow outside judges to understand and assess the essential elements of your program. Photos and video tapes are welcome, but are certainly not necessary. Should you choose to provide either of these supplementary items, you must provide six copies so that each of our judges may have a complete set. Any photographs or videos submitted to ASLRRA cannot be returned. Nominations can be sent to the following address:

Jenny Bourque, AVP – Marketing & Special Events
American Short Line and Regional Railroad Association
50 F Street, N.W., Suite 7020
Washington, D.C. 20001-1536

Please contact Jenny Bourque (, 202-585-3449) with any questions.

Success Factor

Evaluating how well the railroad has translated marketing concepts and proposals into solid results in order to gain and keep new and/or expanded business opportunities.

Past Winners


  • Buffalo & Pittsburgh Railroad / Nittany & Bald Eagle Railroad
  • Indiana Rail Road 
  • Reading & Northern Railroad


  • Arkansas & Missouri Railroad
  • Greenville & Western Railway Company, LLC
  • Heart of Georgia Railroad Inc.


  • Green Mountain Railroad Corporation
  • Montana Rail Link, Inc.
  • Reading & Northern Railroad


  • Alaska Railroad Corporation
  • Gardendale Railroad, Inc.
  • New York & Atlantic Railway
  • Texas – New Mexico Railroad/West Texas & Lubbock Railway


  • Arkansas Midland Railroad
  • Finger Lakes Railway
  • R.J. Corman Railroad Company/Pennsylvania Line


  • Finger Lakes Railway
  • Providence and Worcester Railroad Company
  • R.J. Corman Railroad Company/Central Kentucky Line


  • Greenville & Western Railway Company, LLC
  • Lycoming Valley Railroad Company
  • Reading & Northern Railroad


  • The Bay Line Railroad, L.L.C.
  • R.J. Corman Railroad Company/Memphis Line
  • St. Lawrence & Atlantic Railroad


  • Montana Rail Link, Inc.
  • Pioneer Valley Railroad Co., Inc.
  • R.J. Corman Railroad Company/Central Kentucky Lines


  • Arkansas Midland Railroad
  • Buckingham Branch Railroad Company
  • New England Central Railroad


  • Arkansas & Missouri Railroad Company/Missouri & Northern Arkansas Railroad Company
  • Arkansas Midland Railroad Company
  • St. Lawrence & Atlantic Railroad


  • California Northern Railroad
  • Red River Valley & Western Railroad
  • R.J. Corman Railroad Company/Central Kentucky Lines and Memphis Line


  • Providence & Worchester Railroad
  • North Shore Railroad Company
  • San Joaquin Valley Railroad Company


  • Nittany & Bald Eagle Railroad Company
  • Toledo Peoria & Western Railway
  • Wisconsin & Southern Railroad Company


  • New York & Atlantic Railway
  • Dallas, Garland & Northeastern Railroad
  • Indiana Southern Railroad, Inc.


  • Philadelphia, Bethlehem & New England Railroad Company
  • Heart of Georgia Railroad
  • Toledo, Peoria and Western Railway


  • Central Oregon & Pacific Railroad
  • St. Lawrence & Atlantic Railroad Co.
  • Providence and Worcester Railroad
  • Indiana & Ohio Railway


  • Arkansas Midland Railroad
  • Georgia Central Railway, L.P.
  • St. Lawrence & Atlantic Railroad Co.


  • Cedar Rapids & Iowa City Railway
  • Central Michigan Railway Co./Huron & Eastern Railway Co.
  • Puget Sound & Pacific Railroad


  • Central Oregon & Pacific Railroad
  • Iowa Interstate Railroad, Ltd.
  • St. Lawrence & Atlantic Railroad Co.


  • Crab Orchard & Egyptian Railroad
  • Indiana & Ohio Central Railroad
  • Lancaster & Chester Railway Co.